Digital media in the United States has rapidly evolved in recent years and has become a ubiquitous presence in the lives of American citizens. The rise of the internet and social media platforms has dramatically changed the way people consume and create content. Traditional forms of media, such as television and print newspapers, have had to adapt to the shift towards digital media and have seen declines in viewership and readership. Online news outlets, video sharing websites, and social media have become some of the most popular sources of information and entertainment. Digital media has also given rise to new forms of marketing and advertising, such as influencer marketing and targeted advertising through data collection. Despite its rapid growth and widespread use, digital media has also faced criticism for its impact on privacy, the spread of misinformation, and its role in the polarization of American society.